Modern-day Marketing has many more features and can do things like online marketing and advertisement much efficiently than you’ve ever imagined. This guide explains what SEM and PPC is and how Paid Search Marketing works, offered by the best PPC services in Chennai.
SEM and PPC
Search
Engine Marketing (SEM) is a method of a process to gain webpage traffic by
acquiring advertisements on Search Engine platforms such as Google, Microsoft,
and much more. This method of marketing has revolutionized modern advertising
media by providing the right ads to the right viewers through multiple sources
of process.
- Google Ads is
one of the most prevalent paid search platforms used by search marketers,
seconded by Microsoft Advertising, which also aids a substantial amount of the quota of ads marketed via Yahoo.
- Other than that,
there are numerous varieties of “2nd level PPC platforms” as well as PPC
marketing possibilities via the most important social media.
- In addition to
summing up over-all paid search results, you can find the thorough topical
summary about SEM and useful guidelines to get in full swing with PPC ads
on the significant search promoting platforms via Google. Microsoft and
Yahoo ads.
- Some of the
common acronyms in the SEM field has listed below.
- PPC – Pay-Per-Click
- CPC –
Cost-Per-Click
- CPM –
Cost-Per-Thousand-Impressions
- Paid Search
Advertisements
Search Engine Marketing was once used as an umbrella term to denote both the SEO and SEM marketing methods. In time, the term SEM has begun to adopt the collective term for solely paid search marketing. Moreover, please read below to know about the best PPC services in Chennai and few tips regarding PPC advertisement.
